“What’s the deal with building backlinks?” — said in my best Jerry Seinfeld voice.

Here’s the short answer on why building backlinks makes google love you:

When other sites link to you, it tells google that “The site I’m linking to, is a good site. I trust it. Consider my link to this site a vote for this site.”

It’s like a popularity contest.

The more links to your site, the more popular google thinks your site is.

That’s the short answer.

There are longer answers, and I’ll write more soon.

However, if you want to get started building backlinks for your site, then use a proper tool to help you manage the process.

There are a few backlink building tools over at Search Engine Optimization Software.

However, if you want the best back-link building software, then simply get Raven Tools. They offer a 30 day free trial. Try Raven Tools now!

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