Have you ever felt that it’s too complicated to do proper keyword research to improve your search engine rankings?

There are so many different resources, tips, tricks, strategies, and tactics for keyword research that it may feel overwhelming.

Don’t let keyword research be so hard!

So – How do you do keyword research?

Well, remember the basics:
1) Start with what you know.
Don’t underestimate that knowledge that you already have.
If you’ve been in an industry or business for a while, then you inherently know what people search for in order to find businesses, or websites like yours.
So, start there.
Build your site based on what you know.

2) Build out keyword lists based on research.
Remember how we said in step 1 to not underestimate what you know know? Well, don’t OVER estimate what you know either.
You may be so immersed in a business or industry, that you become blind for keywords that people are REALLY looking for.
So, use keyword research to round out your keyword strategy.

3) Use free tools.
You don’t have to pay for keyword research tools. Try the google keyword research tool for free.

4) Spend a little money on at least one great keyword research tool.
Sure, you can use free tools. But, if you want an easier, more efficient, more effective way of finding keywords, creating a keyword strategy, and implementing that strategy — then you should spend a little money on at least one of the great search engine optimization software tools available.

We suggest Raven Tools. It simply rocks.